Home > Uncategorized > Interview with Christian blogger Nolan Bobbitt: Part 2 of 2

Interview with Christian blogger Nolan Bobbitt: Part 2 of 2

We continue with the rest of my interview with Nolan Bobbitt regarding blogs, the internet and Christianity:

Richard Zowie: How crucial, in 2011, is it for a church to have a website and blog?

Nolan Bobbitt: Having a website and blog is not crucial in 2011. Building relationships and creating compelling and interesting content is hugely crucial. If you are going to have a website or blog that makes a difference, it must be focused on helping people, growing people, and deepening relationships. Some ministries might actually be better suited to make use of social media tools such as Facebook and Twitter for interaction. Blogs or websites should be places we go to grow grow and be inspired. That only happens when we have great material to read!

RZ: Do you see your blog as more of an evangelization or edification tool?

NB: My personal blog is more focused on growing believers at this point. I am in the beginning stages of potentially launching two partner blogs (one with me as the primary writer, and the other will actually have a writing network), and at least one of those new sites will be almost exclusively rooted in evangelistic efforts.

RZ: What blog postings tend to get the most traffic for you?

NB: This may be a funny response, but those blog postings that have either unique titles, or feature the name of a high-profile “celebrity Christian.” Again, for me personally, I almost have to distance myself from thinking about blog traffic, so that writing well is my primary focus!

RZ: What advice do you have for people who want to blog or be more successful at it?

NB: Short posts are better than long posts, always! I shoot for 300 words an entry and make it a rule to not go over 500 words. Set aside a regular time to write your blog. I used to try to write 30 minutes a day, six days a week, but I am discovering that I am much better off to set aside a larger chunk of time (90 minutes) less often (twice a week). Do what works for you, but the only way to get better at writing is to write more often! Read blogs that you want to be like. Build relationships with those bloggers by referencing them, linking to their posts, and leaving comments. Don’t ask for anything from them, especially at the beginning. I have at least 2 high profile CEOs who read my blog at least sporadically and it’s because I became “friends” with them through consistent comments on their sites and through Twitter conversations. At the same time, be “you” on your blog. If you can’t be who God made you to be, you are wasting your time and everyone else’s. If growing a large following is your primary goal, don’t blog–twitter instead. Blogging should be reserved for those who love creating and sharing content!

Post comments here or e-mail richardstwoshekels@gmail.com.

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